The Project: Lucky created these viral films to help create awareness of The Nike+ Human Race, the world's largest race.
Client: Nike
Our Role: Concept, Direct, Produce, Post
Lucky is a hybrid - half agency/half production company. Its nimble design positions itself at the center of the converging worlds of ideas, production, and new media. The New York based company writes, produces and directs viral films and branded content. This new medium combined with our unique business model is designed to keep us ahead of the curve and keep costs low especially during a down economy.