Welcome to Lucky, a hybrid – half agency/half production company. This nimble design allows us to be right at the epicenter where ideas, production, and new media all collide and the magic happens. Based in New York, we write, produce and direct viral films as well as branded content. With these new mediums, and our unique business model, Lucky can keep our clients ahead of the curve and keep marketing costs low. And as you know, every dime, euro and baht counts in an economy like this.