Lucky Viral Branded Content

Find a pig’s eyelash on a
Sasquatch’s backside.

Over 300,000 videos are uploaded to just YOUTUBE every day creating an overwhelming sea of clutter that makes it more difficult than ever to stand out. Many great videos never see the light of day, because clients and agencies often overlook a very necessary part of the process called “Seeding.” This very new discipline combines traditional media planning and PR with social media and blogging specialists. Once a film is created we strategize with our seeding partners to organically and carefully place the video in the hands of the right influencers, early adopters, hipsters, blogs, forums, online newspapers and mainstream media. With the right seeding spread, a viral film can take off at exponential rates with the viewers doing all the heavy lifting. It just takes planning, skill, foresight, insight and a little bit of luck(y).