We like to begin at the beginning. Which is why if you work with Lucky, you may be surprised at how much time we take to get to know you and your business. So let’s order some mu-shu pork and get out the marketing binders, the manifestos and round up the people who know your business best. Only after appreciating your brand’s DNA, target, competitive environment, existing marketing messages and what’s happening in the world can we truly find “the way in.”