Lucky Viral Branded Content

Mad Cow, Swine Flu, Us.

Mass media is so 21st century. In this new digital age, people have the DVR remote in one hand and their favorite TV programs off NetFlix on their iPad in the other, making traditional ad mediums less and less relevant. Enter Viral. An incredibly cost-effective way to reinvigorate or create a buzz for brands and turn consumers into evangelists.

Unlike traditional advertising, viral films are most effective when they don’t sell products overtly. To be successful, the film needs to make the actual consumer cool- not just the product. The films are meant to entertain and create a phenomenon – a frenzy and a movement around an idea or a brand. That’s where Lucky comes in. Our job is to generate that magic “I’ve got to show someone this!” feeling. Combine this with the specifically formulated mix of social media and you get a viral phenomenon that creates major buzz and goodwill for your brand or product.