The Project: Pulling equity from the beer brand's outdoorsy Canadian roots, we suggested that consumers make the usual watering hole... more of the open-air kind.
Client: Labatt Blue
Agency: McCann Erickson, NY
Our Role: Concept, Execution
Lucky is a hybrid - half agency/half production company. Its nimble design positions itself at the center of the converging worlds of ideas, production, and new media. The New York based company writes, produces and directs viral films and branded content. This new medium combined with our unique business model is designed to keep us ahead of the curve and keep costs low especially during a down economy.