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LabattsWildBLUE2_405Labatt Blue

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LabattsWildthaw405
  • The Project: Pulling equity from the beer brand's outdoorsy Canadian roots, we suggested that consumers make the usual watering hole... more of the open-air kind.
  • Client: Labatt Blue
  • Agency: McCann Erickson, NY
  • Our Role: Concept, Execution