The Project: This campaign was launched in response to Qwest's restructuring as a friendlier more nimble company.
Client: Qwest
Agency: McKinney
Our Role: Concept, Art Direction
Lucky is a hybrid - half agency/half production company. Its nimble design positions itself at the center of the converging worlds of ideas, production, and new media. The New York based company writes, produces and directs viral films and branded content. This new medium combined with our unique business model is designed to keep us ahead of the curve and keep costs low especially during a down economy.