The Project: Pulling equity from the beer brand's outdoorsy Canadian roots, we suggested that consumers make the usual watering hole... more of the open-air kind.
Client: Labatt Blue
Agency: McCann Erickson, NY
Our Role: Concept, Execution
Lucky is a fully-integrated creative consultancy specializing in branding, entertainment and production. We help brands and agencies create and produce video and digital-led branded storytelling. Our 360 campaigns are executed across all mediums including: Social, TV, Print, Online Video, Documentaries, and Television Series.