- The Project: UNICEF needed to attract new Global Parents(monthly donors). After being accosted by those annoying “charity sidewalk-stalkers” one too many times, we came up with the idea to let our existing GPs be our evangelists. The thinking was that a friend or family has more influence than a stranger with a clipboard. These faux-travel postcards were sent to our GPs and they personally passed them to their inner circle – And six months later a 14% rise in GPs.
- Client: UNICEF
- Agency: 360, Sydney
- Our Role: Concept, Execution
