The Project: Lucky's newly launched side project, The Viral Collection, needed to be promoted. So we thought what better way to market a brand viral aggregator site, than with a viral that shows brands how to make them?
Client: The Viral Collection
Agency: Lucky Branded Entertainment
Our Role: Conceptual, Editorial
Lucky is a fully integrated creative production studio specializing in branded entertainment. We create and produce video and digital-led branded storytelling in the form of viral & online videos, webisodics, digital experiences, documentaries, music videos and features.