- The Project: In this Viral Campaign we took Diesel’s long standing ironic brand line, FOR SUCCESSFUL LIVING, and simply applied it to underwear. Poking fun at the notion that underwear is just for being sexy, these films suggest some other instances that are appropriate to wear them.
- Results: Over 2 Million views in the early days of YouTube.
- Client: Diesel
- Our Role: Concept, Directing, Producing