Extra Legroom
Stiltwalkers
Party Blower
- The Project: To announce that JetBlue Airways had added extra legroom, we hired stiltwalkers in 5 destination cities, dressed them as regular travelers, branded them with luggage tags and unleashed them into the streets. They interacted with locals, handed out out Extended Legroom party blowers and posed for pictures.
- Client: JetBlue Airways
- Agency: JWT - New York
- Our Role: Concept, Art Direction
