Lucky Branded Entertainment

New York Times

NYT- howfar405
NYT- authority405

  • The Project: This is a campaign we were very proud of, but unfortunately it will never see the light of day. Our concept was inspired from the existing tag, “Never stop asking.” Although the client thought this campaign was too confrontational, we thought the climate was right to challenge people to wake from their complacent slumber.
  • Client: New York Times
  • Agency: FCB, NY (Spec)
  • Our Role: Concept, Execution