Lucky Branded Entertainment

SIDS Awareness

Campaign Video

TV

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SIDS Awareness - Snakes
SIDS Awareness - Bees
SIDS Awareness - Spider

Grocery Store Messaging

Upside Baby Food Shelving - Jars of baby food and other baby items were intentionally placed upside down in grocery isles with signage encouraging shoppers to "Turn Them Over."

Upside Down Baby Food Shelving – Jars of baby food and other baby items were intentionally placed upside down in grocery isles with signage encouraging shoppers to "Turn Them Over."

  • The Project: Educate parents that although there is no cure, research shows SIDS more often strikes infants sleeping face down.

    Grocery Store Messaging: We flipped baby products upside down in grocery isles and posted shelf talkers educating parents to "Turn Them Over."

  • Client: SIDS.org
  • Agency: McKinney