Lucky Branded Entertainment

Vodafone – Youth Campaign

Vodafone_Tattoo from Lucky Viral on Vimeo.

Big Companies

30 Seconds Of Fame

  • The Project: Way before there was YOUTUBE and user-generated commercials, there was the Vodafone Youth Campaign we created. We used real kids and directed these low-budget spots ourselves to help Vodafone ask their toughest target ‘How are you?’ Two years and 60+ spots later, we can’t even begin to show the breadth, diversity and spirit of the campaign in just a handful.
  • Client: Vodafone
  • Agency: Wieden+Kennedy, Amsterdam
  • Our Role: Concept, Directing