Lucky Branded Entertainment

Frappuccino Relaunch

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Radio

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Digital

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Print


  • The Project: Lucky collaborated with BBDO to relaunch Starbucks' trademark Frappuccino beverage. The "however-you-want-it" campaign has become one of the coffeemaker's most successful campaigns ever and included: television, radio, billboards, digital experience, and banner ads.
  • Results: In the process of reintroducing this iconic drink, the campaign also increased Frappuccino's Facebook Fanbase from 1.4 Million Fans to 3.3 Million Fans.
  • Client: Starbucks
  • Agency: BBDO
  • Partners: Production Company - Park Pictures, Post - Butcher Editorial
  • Our Role: Concept, Art Direction and Writing