The Project: Lucky collaborated with BBDO to relaunch Starbucks' trademark Frappuccino beverage. The "however-you-want-it" campaign has become one of the coffeemaker's most successful campaigns ever and included: television, radio, billboards, digital experience, and banner ads.
Results: In the process of reintroducing this iconic drink, the campaign also increased Frappuccino's Facebook Fanbase from 1.4 Million Fans to 3.3 Million Fans.
Partners: Production Company - Park Pictures, Post - Butcher Editorial
Our Role: Concept, Art Direction and Writing
Lucky is a fully-integrated creative consultancy specializing in branding, entertainment and production. We help brands and agencies create and produce video and digital-led branded storytelling. Our 360 campaigns are executed across all mediums including: Social, TV, Print, Online Video, Documentaries, and Television Series.