Lucky Branded Entertainment

Beats By Dre

Show Your Color Experience Video


  • The Project: Beats by Dre gave the Beats Army a chance to come out and show their Colors in Time Square. Participants were able to pose with the new Mono Beats Model and create their own billboards which played on 8 giant billboards in the center of Times Square. We coordinated and directed a 7 camera shoot (including stills) of the event and delivered a finished cut within the span of 24 hours.
  • Client: Beats by Dre
  • Agency: Instrument
  • Partners: Photographer:
  • Our Role: Directing, Producing, Post-Production